Allstate Journal

Sold Out at Launch: The Peculiar Launch of TheMove.com

London, U.K. – The launch of global property service TheMove.com caused quite a commotion throughout the real estate industry, and as a result, didn’t exactly go as planned. TheMove.com is a state-of-the-art, data/AI driven, cloud based, global digital real estate platform with primary offices located in Dubai and London. The service is built around the concept of a “24/7 SuperAgent,” who has 100% market coverage at their fingertips, and who can help customers find their ideal home quickly and efficiently at no cost.

24/7 SuperAgents work for TheMove remotely using the “Tripler” app. A property seeker is matched to a relevant agent, the agent receives the notification and can respond to the customer almost instantly. The agent submits the appropriate qualification attributes to the app, and the attributes pass through a matching algorithm, allowing the agent to access every single suitable property, from all estate agents, across all property portals and all broker websites.

The service is widely popular with agents, for good reason. It’s free to sign up, they can list all their properties for free, and they only pay for the customers they wish to pursue. Through other portals they are required to sign up for a 6-month contract which is often priced as high as US$20,000 to $30,000 and cannot be broken without a further months notice, effectively putting the agents in ‘friendly handcuffs.’

In short, with all existing portals in the U.S., U.K., and Middle East, agents are bound by long contracts with heavy upfront payments and they have to accept all customer enquiries they get with no choice. With TheMove.com they sign up for free, list all their properties for free, are free to join and leave at will without notice and don’t have to pay a penny for customer leads and enquiries until they have previewed a voice clip of the customer describing what he’s looking for.

Needless to say, TheMove.com has almost become a ‘no-brainer’ for agents to sign up. But even before the company had officially launched, it was overwhelmed with agent sign-ups in Dubai, the Gulf Region and London, to such an extent that the company was forced to put a temporary stop to further enrolments.

As Michael Wales, Head of Business Development for the UAE and Gulf Region comments:

“We’ve been overwhelmed by the response we have received even before we have formally launched the product. Our partners have reported closing deals within days which would never happen with any other portal. By the end of February we will have over 500 agents using TheMove.com in Dubai alone.

“If all goes to plan, by December 2018, more than 50% of Dubai’s 6,000 agents will be on our platform.”

TheMove.com’s talented team is immensely proud of the company’s early success and firmly believes it’s on the brink of becoming the world’s leading property platform.

A peculiar launch, indeed, but undoubtedly a precursor of the success that’s yet to come.

For further information about TheMove, visit the website at https://ae.themove.com/

Media Contact
Company Name: TheMove
Contact Person: Nina Maker, Press Relations
Email: [email protected]
Phone: +447523003000
City: London
Country: United Kingdom
Website: https://ae.themove.com/