Allstate Journal

GM’s Chevrolet Silverado picks up new front-end look

Chevrolet has just freshened up the look of the Silverado, giving a new front-end to the full-size pickup. Even though it is technically a mid-cycle refresh, it’s a big change just because of the significance of Silverado to the General Motors lineup. Silverado is not only GM’s best-selling model, it is the nation’s second-besting selling vehicle overall. First is Ford’s F Series pickup.

Plus, pickups are enormously profitable to General Motors compared to cars, so any changes are going to be carefully considered. “The redesigned 2016 Silverado will build on Chevy Trucks’ legacy of dependability. It will feature a more muscular appearance and offer new customer-focused technologies,” Sandor Piszar, marketing director for Chevy Trucks, said in a statement.

For 2016, the freshened front end designs gets bold horizontal elements and a sculpted hood. Other changes for 2016 will include wider availability of an 8-speed automatic transmission, an updated Chevy MyLink touch screen with support for Android Auto and Apple CarPlay, and additional safety technologies.

Since the introduction of the all-new Silverado 1500 in the spring of 2013, Silverado sales have grown by more than 10% each year. Through the first half of 2015, Silverado sales are up 14.6%. More product details will be available this fall, closer to the public debut of the redesigned 2016 Silverado 1500.


February 2018
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